Crypto Market Maker Keyrock Expands to U.S. with New Entity, Opens New York Office

Keyrock, a global crypto investment firm specializing in market making, OTC, and options trading, has launched its U.S. entity at the Digital Asset Summit (DAS) in New York on Tuesday.

The move is a major expansion for the company as it strengthens its foothold in the institutional and crypto-native markets.

Keyrock was founded in Brussels in 2017 and has existing entities in Belgium, the U.K., Switzerland, and France.

The firm currently has 170 employees and operates across 37 countries.

Keyrock Launches in New York: What Does This Mean For the US Market?

According to the announcement, the newly established New York entity will be led by Robert Valdes-Rodriguez, Keyrock’s chief commercial officer.

With over 25 years of experience in senior roles at major financial institutions, including ABN AMRO, Scotiabank, and Crédit Agricole, Valdes-Rodriguez brings deep expertise in traditional finance and the digital asset sector.

“Establishing a strong presence in New York is a pivotal move in Keyrock’s global strategy,” said Valdes-Rodriguez.

“The U.S. market plays a critical role in the evolution of digital assets, and we are committed to building a team that will drive our long-term growth in one of the most important financial hubs,” he added.

The expansion is part of Keyrock’s broader strategy to bridge traditional finance with digital assets.

By setting up a U.S. entity, the firm aims to better serve institutional clients, enhance its trading capabilities, and contribute to developing the local digital asset ecosystem.

Kevin de Patoul, CEO of Keyrock, said the move is crucial for the company’s growth.

“As we expand, this step is vital for scaling our operations globally and advancing our vision for the future of finance. We believe all assets will be digital, and Keyrock is building the infrastructure to support this shift, ensuring that both crypto-native and traditional players have the liquidity and solutions they need to thrive,” he explained.

He added that the U.S. is key to achieving their global ambitions.“The U.S., as the largest capital market in the world, is a natural fit for our ambitions to eventually become one of the largest players in global financial markets.”

Founded in Brussels, Keyrock has established itself as a major player in digital asset trading, providing liquidity to more than 85 centralized and decentralized venues worldwide.

Keyrock’s U.S. Expansion Aligns with Regulatory Shifts Under Trump Administration

Under President Donald Trump, U.S. crypto regulation is shifting toward a more industry-friendly approach.

His administration has taken steps to ease enforcement, which contrasts with the previous term’s aggressive crackdown on crypto firms.

The SEC, which filed over 100 lawsuits against major players like Coinbase, Kraken, and Ripple under former President Joe Biden, is now scaling back its actions.

Recent filings show cases against Consensys, Robinhood, Gemini, Uniswap, and OpenSea have been reconsidered or dropped.

The shift is already having tangible effects. Coinbase CEO Brian Armstrong credited Trump’s pro-crypto policies for the company’s decision to expand hiring in the U.S.

The exchange plans to add about 1,000 employees this year as market optimism is returning.

At the Future Investment Initiative conference, Trump reiterated his commitment to making the U.S. the “crypto capital” of the world.

He highlighted Bitcoin’s recent record highs as evidence of increased industry confidence under his administration.

With clearer policies emerging, industry leaders anticipate increased growth in digital assets, potentially positioning the U.S. as a leading destination for crypto development.

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