Crypto Market Maker Keyrock Expands to U.S. with New Entity, Opens New York Office
Key Takeaways:
Regulatory frameworks such as Swiss AML and MiCA serve as competitive advantages, enabling strategic market positioning. Entering the U.S. market follows a familiar playbook, capitalizing on fragmented global standards. With connections to over 85 trading venues, the company seeks to establish itself as an essential infrastructure supporting cross-chain liquidity.Keyrock, a global crypto investment firm specializing in market making, OTC, and options trading, has launched its U.S. entity at the Digital Asset Summit (DAS) in New York on Tuesday.
The move is a major expansion for the company as it strengthens its foothold in the institutional and crypto-native markets.
Keyrock was founded in Brussels in 2017 and has existing entities in Belgium, the U.K., Switzerland, and France.
The firm currently has 170 employees and operates across 37 countries.
Keyrock Launches in New York: What Does This Mean For the US Market?
According to the announcement, the newly established New York entity will be led by Robert Valdes-Rodriguez, Keyrock’s chief commercial officer.
With over 25 years of experience in senior roles at major financial institutions, including ABN AMRO, Scotiabank, and Crédit Agricole, Valdes-Rodriguez brings deep expertise in traditional finance and the digital asset sector.
“Establishing a strong presence in New York is a pivotal move in Keyrock’s global strategy,” said Valdes-Rodriguez.
“The U.S. market plays a critical role in the evolution of digital assets, and we are committed to building a team that will drive our long-term growth in one of the most important financial hubs,” he added.
The expansion is part of Keyrock’s broader strategy to bridge traditional finance with digital assets.
By setting up a U.S. entity, the firm aims to better serve institutional clients, enhance its trading capabilities, and contribute to developing the local digital asset ecosystem.
Kevin de Patoul, CEO of Keyrock, said the move is crucial for the company’s growth.
“As we expand, this step is vital for scaling our operations globally and advancing our vision for the future of finance. We believe all assets will be digital, and Keyrock is building the infrastructure to support this shift, ensuring that both crypto-native and traditional players have the liquidity and solutions they need to thrive,” he explained.
He added that the U.S. is key to achieving their global ambitions.“The U.S., as the largest capital market in the world, is a natural fit for our ambitions to eventually become one of the largest players in global financial markets.”
Founded in Brussels, Keyrock has established itself as a major player in digital asset trading, providing liquidity to more than 85 centralized and decentralized venues worldwide.
Keyrock’s U.S. Expansion Aligns with Regulatory Shifts Under Trump Administration
Under President Donald Trump, U.S. crypto regulation is shifting toward a more industry-friendly approach.
His administration has taken steps to ease enforcement, which contrasts with the previous term’s aggressive crackdown on crypto firms.
The SEC, which filed over 100 lawsuits against major players like Coinbase, Kraken, and Ripple under former President Joe Biden, is now scaling back its actions.
Recent filings show cases against Consensys, Robinhood, Gemini, Uniswap, and OpenSea have been reconsidered or dropped.
The shift is already having tangible effects. Coinbase CEO Brian Armstrong credited Trump’s pro-crypto policies for the company’s decision to expand hiring in the U.S.
The exchange plans to add about 1,000 employees this year as market optimism is returning.
At the Future Investment Initiative conference, Trump reiterated his commitment to making the U.S. the “crypto capital” of the world.
He highlighted Bitcoin’s recent record highs as evidence of increased industry confidence under his administration.
With clearer policies emerging, industry leaders anticipate increased growth in digital assets, potentially positioning the U.S. as a leading destination for crypto development.
Frequently Asked Questions (FAQs)
Setting up near Wall Street and the SEC’s NYC office moves the company close to regulators and institutional capital, ensuring it can adapt quickly to policy shifts.
With AWS-backed trading infrastructure, Keyrock can seamlessly connect to over 85 trading venues worldwide. Its New York hub is designed for fast, efficient trading between U.S. crypto ETFs and offshore markets.
With a $72M funding and a Deutsche Bank partnership, Keyrock has the financial muscle to undercut smaller market makers, potentially pushing weaker firms out of the game.
The post Crypto Market Maker Keyrock Expands to U.S. with New Entity, Opens New York Office appeared first on Cryptonews.
